Ditto's first question

Name a film that stayed with you.

That is where Ditto begins. Everything tracks what you watch; nothing has ever asked why you love it. So Ditto asks.

Free to try

The algorithms have been measuring you for years. Nobody ever asked.

Every stream, every scroll: thumbs, stars, watch time, finished seasons. From that, the algorithms guess at your taste. A guess built from what you did, never from why you loved it. The difference reads like this:

Everything else
Ditto
Tracks what you watch
Asks why you love it
Optimizes for engagement
Optimizes for accuracy
Knows your history
Knows your taste
Shows you what's popular
Shows you what's yours
Mistakes finishing for loving
Knows the difference

The gap between those columns is the gap between being tracked and being known.

How it works

One conversation. Everything follows from it.

Once

The interview

A voice conversation, not a form. Ditto asks about films that stayed with you and listens for the why: the pace, the weight, the craft, the feeling. This is where your taste profile is built.

Always on

Your feed

Recommendations built from your profile, not your click history. Picks that fit, and picks that stretch you somewhere new, across film, TV and documentary.

Any time

Mood sessions

One question: what are you in the mood for? A short exchange, then a handful of titles matched to the mood you're actually in.

How it thinks

Your taste, taken seriously enough to measure.

The conversation is scored into a taste genome: axes of feeling and craft that no thumb or star can reach. Every title in Ditto's library is measured on the same axes. A recommendation is a match in that space, not a guess from the crowd's clicks.

Emotional load
gentledemanding
Pace
meditativepropulsive
Register
warmthdread
What it gives you
comfortmeaning

is you, as you described yourself. is a title. A recommendation happens where they meet.

The research behind it is simple: taste, unlike behavior, becomes visible only when it is articulated. Asking is not a courtesy. It is the instrument.

Why this exists

Before streaming, my brothers and I went to our corner video store every weekend.

The guy at the counter would point us to something that was somehow exactly us. Not because he had our history. Because he asked, and then he listened. Then the stores closed, the algorithms took over the counter, and the asking went with them.

Read the founder's note

I've had this thought for years: what if I could just describe what I was in the mood for, the tone, the feeling, the craft, and something would actually understand me? Not a genre. The actual thing.

I know exactly what I like. I can tell you why a film worked for me and why it didn't. But on the platforms I use there is nowhere for that information to go. Just what I watched, whether I finished it, a thumbs up. None of it captures what I actually felt.

Almost everything I watch now comes from a TikTok, or whatever is acclaimed enough to cut through the noise. Good stories haven't stopped being made; they're just getting buried. So I spent the last months building the thing I wished existed.

Riyad, founder of Ditto
"This fucking thing is genuinely interested in me."
Early tester
Questions

Asked, answered.

What exactly is Ditto?

A film and TV recommendation platform that learns your taste from a real conversation instead of your viewing history. You talk, it listens, and it finds films and shows that match the why of your taste: the pace, the tone, the craft, the feeling.

How is this different from the streaming platforms?

They infer from behavior: what you clicked, finished, rated. Behavior says what you did, never why. Ditto starts where they structurally cannot: it asks you, and builds your profile from what you actually say.

Do I have to finish the interview in one sitting?

No. It is broken into parts and saves as you go. Leave any time, come back any time, and pick up exactly where you stopped. How deep it goes is up to you.

Can I import from Letterboxd or IMDb?

Yes, both. A guided import walks you through exporting your history and brings it in before your interview: your ratings give Ditto a head start, and the conversation picks up from what your diary already shows.

One honest note: your history tells Ditto what you watched, and stars hint at how much. Only the conversation gets to why. The import sharpens the picture; it never replaces the asking.

What's the difference between the feed and a mood session?

The feed is your standing shelf: recommendations built from your profile, always there, across film, TV and documentary. A mood session is for right now: you say what you're in the mood for, and Ditto answers with a handful of titles that fit.

Who is behind Ditto?

Me, Riyad. I'm a producer whose work has always lived where story meets technology, an Emmy for immersive storytelling along the way. I got tired of watching great film and TV get buried by the scroll, so I built the thing I wished existed. The founder's note above is mine, and the email in the footer reaches me directly. No support desk.

What happens to my data?

It does one job: finding you the right thing to watch. When you speak, the audio is transcribed and only the text is kept, never the recording. Your profile, history and conversations are never sold and never used for advertising, and Ditto is not connected to any streaming platform.

The subscription is the entire business model, so you pay with money, not with yourself. And it stays yours to end: delete your account, and your profile, history and conversations go with it.

I'm testing Ditto. How do I give feedback?

Two ways. Your journey on the Start page ends with a short voice debrief: Ditto asks how it went, you talk. And for anything at all, confusing, broken or missing, riyad@getditto.tv reaches the founder directly.

Be one of the first people ever asked.

Free to try

The interviewOne feed category5× mood rounds5× taste checks

Founding members get everything: €9.99/month, locked for as long as you stay. The standard price will be €14.99.

Founding seats are limited to 150.

Ditto is in early testing, built by one person. The pool is curated and growing. If your taste runs into a corner it hasn't reached yet, you'll be the reason it does.